Value Added Resellers today are in an awkward position: You recognize the solutions you are offering to SMB customers are overkill but the consumer grade options are not powerful enough.
So you have to:
- Sell customers more technology than needed
- Force customers to spend more than they should (leaving little or no budget available for the services to optimize that technology)
- Make very low margins reselling this (SMB loses, VAR loses, Big IT vendor “wins”)
- Find themselves in the middle of the Support/RMA process in the meantime.
TenX Networks has found a way for VARs to sell their customers what they need, at a price that is affordable, leaves service revenue monies in the budget… and allows the VAR to make a fair and reasonable profit.