Value Added Resellers today are in an awkward position: You recognize the solutions you are offering to SMB customers are overkill but the consumer grade options are not powerful enough.

So you have to:

  • Sell customers more technology than needed
  • Force customers to spend more than they should (leaving little or no budget available for the services to optimize that technology)
  • Make very low margins reselling this (SMB loses, VAR loses, Big IT vendor “wins”)
  • Find themselves in the middle of the Support/RMA process in the meantime.

TenX Networks has found a way for VARs to sell their customers what they need, at a price that is affordable, leaves service revenue monies in the budget… and allows the VAR to make a fair and reasonable profit.